BRING MORE TO LIFE
I remember our business meetings in Watsons. Everytime someone comes up with a promo idea, there is always somebody who would challenge: “What’s in it for the consumer?” Believe it or not, the profit question only comes after that .
Believe me when I say that the people running Watsons are bent on “bringing more to life” which is, after all, the company’s thrust.
Watsons Pharmacy, for example, created Compliance Packs for those who cannot afford high-priced maintenance medicines. It’s now so much easier and cheaper to buy medicines for diabetes, hypertension, and the like, on a regular basis.
When generic medicine got huge in the market for its low-cost price, there was suddenly a concern about its origin and safety. So to give consumers peace of mind, Watsons partnered with credible manufacturing companies like Pharex and Unilab to create generic products that the people can now trust. Thus, the installation of blue counters inside Watsons stores labeled Buy Generics and Save.
For SM Advantage card holders, when you buy featured products in Watsons, not only do you earn rebate points, you get additional 30% discount as well under their Comply and Save promo.
In this day and age, it’s actually fun to be a consumer. Marketers and retailers now know that in order to build loyalty, they should give their customers more than what they have initially purchased. Aside from a good product, consumers like experiencing good service, getting price-offs, and taking home gifts. Watsons Pharmacy understands this. They now know that they are not merely in the business of selling medicines but also in the business of essentially bringing more VALUE to life.
MORE VALUE, MORE LIFE
I was still with the company when the Health team came up with a campaign that will let everyone know that Watsons Pharmacy wants its customers to also get more out of life and of their purchases in Watsons.
The team worked with brand ambassadors known for their active lifestyle and untarnished image–Athlete and mother Christine Jacob-Sandejas with businessman husband Paco and daughter Gabby and beauty queen and TV host Venus Raj with her mom Ester.
Today, you will now see these visuals at all Watsons stores.
Sharing with you fun behind-the-scenes photos too: